My competence also includes UI/UX researching that have been implemented in this project. The task was to create an app for a clothing company called "Not Me". To begin with, I analyzed the target audience and described user flow. Next, I researched competitors, marked their strengths and weaknesses, and also disassembled the composition and structure of analogs. The next step is the architecture of the app. I created wireframes and combined each other in a scheme. Then, based on this, the design with its colors, fonts, logos, blocks, UI Kit and alignment being finalized. This rules and brand`s attitudes are stated in the brand book.